Journey Mapping and HR Process: Maximize your recruitments

In human resources, journey mapping is an essential method for improving the employee experience. By mapping the candidate journey, you can identify pain points and optimize each step of the process. Discover how to use this powerful tool to transform your recruitment processes and retain your talent. For effective data management, explore our integrated CRM tool.

What is journey mapping?

Journey mapping is a technique used to map the paths users or employees take within your company. It involves creating a visual map that represents the various interactions and touchpoints throughout their journey. This approach helps identify pain points and improve the user experience.

What is the difference between user journey and user persona?

The user journey describes the steps a person takes when interacting with your business. The user persona, on the other hand, is a fictional representation of your ideal user. Together, they form a solid foundation for creating an effective and personalized journey.

Why is it important to map the candidates' journeys?

Mapping the candidate journey allows for a better understanding of their needs and expectations. This helps visualize interactions at each stage of the journey and identify pain points. By optimizing the journey, you improve candidate satisfaction and increase your chances of retaining them.

How to create a journey map

Creating an effective journey map requires a structured approach. Here are the key steps to mapping the employee journey:

What should an employee journey map include?

An employee journey map should include the various stages of interaction with the company, from application to onboarding and professional development. It should also reflect key moments and points of friction encountered by employees.

What tools should be used for mapping?

To map the customer journey, use tools such as experience maps, customer journey templates, and mobile applications. These tools facilitate the creation of visual representations and enable effective collaboration within your teams.

When to use the user journey map?

The user journey map is particularly useful when redesigning HR processes, implementing new engagement strategies, or identifying pain points. It also helps align teams around a shared vision and define clear objectives for continuous improvement.

How to analyze a customer journey map?

Analyzing a customer journey map involves examining each step of the journey to identify opportunities for improvement. Collect quantitative and qualitative data, and use it to determine pain points and key moments.

What does a good user journey look like?

A good user journey is clear, well-structured, and easy to follow. It should cover all stages of the journey and include detailed information about user interactions, emotions, and needs at each phase.

The 5 stages of a customer or candidate journey

1. Awareness: Users become aware of your company or your offer.
2. Consideration: They evaluate your products or services based on their needs.
3. Purchase: They decide to take action and make a purchase or engage with your service.
4. Customer loyalty: You work to maintain a positive relationship and build customer loyalty.
5. Recommendation: Satisfied users recommend your company to others.

Practical tips for effective journey mapping

To successfully create your journey mapping, follow these tips:

• Map the existing route: Analyze the current route to identify strengths and weaknesses.
• Identify the pain points: Detect moments of frustration and find solutions to resolve them.
• Use personas: Create personas to better understand user needs and expectations.
• Involve the teams: Organize collaborative workshops to gather ideas and feedback from different teams.
• Visualize the data: Use visual representations to facilitate understanding and communication.

Introducing the Journey Mapping feature of Marvin Recruiter

At Marvin Recruiter, our journey mapping functionality is integrated into our SaaS recruitment software using a Kanban board. This combines the capabilities of an ATS and a CRM. This solution allows for detailed and efficient mapping of the employee journey.

Our tool offers centralized data, facilitating lead tracking and interaction management throughout the recruitment process. With Marvin, you can visualize interactions at each stage of the journey, identify pain points, and optimize your improvement strategy.

Our solution is designed to meet the needs of recruitment agencies, offering advanced features to map the user journey, identify pain points, and improve the user experience. By integrating Marvin Recruiter, you gain a powerful tool to optimize relationships and improve the satisfaction of your employees and candidates.