The Guide to the Multidiffusion of Jobs

This complete guide aims to explain to you how multidiffuse your job offers to optimize their visibility and reach a large pool of candidates. You will discover the strategies, tools and methods to succeed in the aggregation and syndication of employment advertisements while respecting the legal framework.

Presentation of the multidiffusion of jobs

Definition

The multidiffusion of a job offer designates the practice of simultaneously publishing an ad on several channels - Job Boards, Job portals, professional social networks, etc. - in order to maximize its visibility and touch a large pool of qualified candidates. This method is based on the automation, centralization and synchronization of publications thanks to specialized tools. They allow, for example, to create and personalize an ad in a single click, to control its distribution and to analyze its performance via a dashboard for analysis of advertising of ads.

In short, the multidiffusion of a job offer is a digital marketing strategy for recruitment which optimizes the multi -channel dissemination of job advertisements while ensuring centralized management of applications.

Why multidiff a job ad?

Multidiffuse an employment ad has many advantages to optimize your recruitment:

• Reaching a wider audience: thanks to a multichannel distribution of job advertisements on jobboards, professional social networks and various gates, you touch a large pool of candidates.
• Increase your recruitment chances: by publishing the offer on various supports, you maximize visibility and increase opportunities to find the ideal candidate.
• Saving time and centralizing management: automation of the publication of job offers via a multi -channel publication platform allows you to create and personalize your ads in one click, while ensuring centralized management of applications via multidiffusion.
• Optimize visibility and analysis: Synchronization of ads on several supports and the use of a dissemination analysis table of ads facilitate visibility optimization and allow you to quickly adjust your strategy with specific data.
• Strengthen the brand image: by ensuring a simultaneous sharing of offers on portals and social networks, you participate in the influence of your brand and strengthen your online presence as an innovative and active digital company.

In short, opting for the multidiffusion of job offers is a powerful strategy to optimize the recruitment process and guarantee central and efficient management of your applications.

How to multiply a job offer?

Choose the right platforms

To succeed in the multidiffusion of job offers, it is crucial to choose the right platforms. Currently, four types of jobboards stand out: general practitioners, institutional, specialized and aggregators.

General job sites like Monster or Cadremploi are very numerous and host all forms of ads. This is the biggest defect: difficult for a recruiter to see how his announcement can get out of the mass.

Institutional job sites like France work and APEC remain essential in addition to being free.

Specialized jobboards are sites dedicated to certain professional sectors: Welovedevs for developers, Fashion Jobs for fashion jobs, Welcome to the Jungle for startups…

Finally, there are the aggregators of job offers, which bring together announcements published all over the Internet. This provides considerable time saving because everything is concentrated in the same place. Behind the essential Indeed, we find Jobijoba or Google for Jobs.

The broadcast on jobboards must be accompanied by the publication of the offer on professional social networks like Linkedin, in order to reach a large pool of candidates.

Write a relevant announcement

The quality of the announcement is essential to optimize the recruitment process. A job offer must be clear, attractive and optimized for SEO. Put forward the missions, the required skills and the advantages of joining your business. Do not forget to adapt the content for each platform to respect their formats and maximize the impact with your audience.

Use specialized software

Opt for a multidiffusion tool for offers that centralizes the publication of your ads on several sites with one click. This type of software allows you to save time, synchronize your offers on your career site and follow in real time the origin of applications. Integration with an ATS is an undeniable plus.

Monitor and manage applications

Once your announcements have been released, it is essential to set up a monitoring system to control the distribution of job offers and ensure centralization of online job offers. Analytics tools make it possible to measure the performance of each channel and to identify the areas of improvement. In the absence of software like an ATS, you can opt for Google Analytic or Matomo to follow your performance.

What is the best multidiffusion job offer tool?

How to choose your job advertising multidiffusion software?

To choose your multidiffusion software, start by precisely defining your needs: advertising volume, diffusion channels and essential features (ATS integration, personalization, reporting). Make sure the solution allows you to centralize the management of your offers and automate their publication with one click. The tool must also be able to follow the origin of applications to optimize your investments. This first step is crucial to align the tool with your recruitment goals.

Then compare the different solutions on the market by focusing on their ergonomics and their customer support. Opt for intuitive software, easy to handle and compatible with your existing systems, such as your CRM or ATS. The responsiveness of the support and the quality of the updates guarantee lasting and efficient use. By choosing judiciously, you optimize your recruitment process and maximize the impact of your ads.

Marvin Recruiter, innovative multidiffusion tool

Marvin Recruite is distinguished by his multidiffusion solution which allows you to publish your ads on the most popular jobboards with one click. This tool ensures you optimizing the visibility of your job advertisements and facilitates your digital recruitment. Among its key features, we find:

• Creation of the job and the announcement: Create your ad every once and put it online in one click on your career site and the jobboards you use.
• Jobboards library: From Marvin, choose the jobboards for each ad where you want to post the offer.
• Treatment of applications: Optimize the processing and monitoring of applications thanks to a centralized intuitive interface. You can stop the announcements on the jobboards without application and optimize your king.
• Talent Plug: Manage your job offers on Talent Plug directly from Marvin, where everything is synchronized.
• Centralization of exchanges: Optimize your communication with candidates thanks to the synchronization of your mailbox with Marvin. You save time in the processing and monitoring of applications.

Discover Marvin recruit

FAQ - Frequent questions

What are the dissemination channels for a job offer?

A few months ago, France Work conducted a study on the recruitment channels. Here are the main channels privileged by recruiters:

• Job sites (87 %)
• France Work (77 %)
• Spontaneous applications (75 %)
• Professional social networks (53 %)
• Cooptation (51 %)

What is external recruitment?

External recruitment designates all the steps to attract candidates from outside the company. It is based on the dissemination of job offers via various channels such as jobboards, social networks and recruitment agencies. This approach makes it possible to enrich the teams with new skills and perspectives, by diversifying the recruited profiles. It is an essential strategy for filling vacant positions and stimulating innovation within the organization.

What is internal recruitment?

Internal recruitment is to provide a vacant position by using talents already present within the company. This approach promotes internal mobility, values ​​the skills of employees and strengthens their commitment. It also reduces recruitment deadlines and costs while relying on the in -depth knowledge of corporate culture.