Calculation of the transformation rate: all

The transformation rate is an essential KPI (Key Performance Indicator) to assess the efficiency of your recruitment processes. It is calculated as follows:

Transformation rate (%) = (number of hires / number of applications) x 100

By measuring this ratio, you can optimize your strategies and improve the performance of your HR team. Use our CRM tool to calculate the transformation rate and strengthen your employer brand.

What is a transformation rate in recruitment?

The transformation rate into recruitment measures the percentage of applications converted into hires. It is a crucial ratio to assess the effectiveness of your marketing campaigns and your recruitment strategy. This mathematical formula makes it possible to follow the evolution of your performance and to identify the friction points in your candidate career.

Importance of calculating the transformation rate

Calculate the transformation rate helps identify the blockages in your candidate career. This allows you to test and optimize your sourcing, segmentation and communication methods. By better understanding your statistics, you can improve your marketing strategy and increase the profitability of your recruitment efforts.

Conversion vs transformation

The conversion rate transforms visitors into leads, while the transformation rate into recruitment converts applications into hires. Understanding this distinction is crucial for a precise analysis.

Calculation of the transformation rate

Formula:

Transformation rate (%) = (number of hires / number of applications) x 100

For example, with 200 applications and 20 hires, the rate is 10%. This division measures the effectiveness of your recruitment efforts.

Transformation coefficient

The transformation coefficient is an advanced variation which incorporates additional variables such as the quality of candidates and recruitment time. It offers a more detailed analysis of your processes.

Good conversion rate

A good transformation rate varies according to the sector of activity and the objectives. Generally, between 10% and 20% is effective. Compare your rate to sectoral averages and aim for continuous improvement with good practices.

Transformation rate monitoring

Use analytics and CRM tools like Marvin Recruit to collect encrypted data, view interactions and analyze the relevant KPIs. Although Marvin Recruitus does not directly calculate the transformation rate, the data it provides allow you to calculate it effectively. These tools make it possible to measure the effectiveness of your recruitment campaigns and to achieve your profitability targets.

Advice for a high transformation rate

Optimizing the sourcing strategy

Optimize your sourcing strategy using jobboards, social networks and targeted advertising campaigns to attract the most qualified talents. Segment your marketing campaigns increases your qualified traffic and your king (Return on Investment).

Improve the candidate experience

An excellent candidate experience is essential. Simplify the candidate route by optimizing your landing page and by reducing friction points. Use effective assessment tests to quickly identify candidates' skills, promoting loyalty and increasing conversions.

Use advanced tools

Invest in tools like Marvin recruit, combining ATS and CRM. These solutions centralize the data, facilitate CV matching and automate recovery campaigns. Thanks to artificial intelligence, analyze encrypted data and adjust your marketing strategy.

The transformation rate, a key performance indicator

The transformation rate is a KPI to assess the profitability and performance of your recruitment efforts. It measures the effectiveness of your campaigns and identifies improvement opportunities. Using specific statistics, adjust your strategies to maximize your conversion rates.

Calculation and management of an effective transformation rate

Formula and tips

Transformation rate (%) = (number of hires / number of applications) x 100 . For example, 300 applications and 30 hires give a rate of 10%. This division measures the effectiveness of your recruitment efforts.

Transformation coefficient

Integrate variables such as the quality of applications and recruitment time in the formula for a more detailed analysis, thus identifying the friction points.

Good conversion rate

A rate between 10% and 20% is generally effective. Compare it to the sectoral averages and improve it continuously with good practices and performance indicators.

Monitoring with analytics and CRM tools

Use Marvin Recruit to collect encrypted data, visualize interactions and analyze KPIs. This makes it possible to measure the effectiveness of your recruitment campaigns and achieve your profitability targets.

Creation of a high transformation rate

Sourcing and collection of candidates

Use jobboards, social networks and cooptation campaigns to collect applications. Collect relevant data on each candidate to increase your qualified traffic and optimize your chances of finding the best talents.

Profile segmentation

Segment the candidates by skills, experience and other criteria allows quick access to the appropriate profiles. Use cvhetics to organize and manage your profiles effectively, identifying promising leads and personalizing your communication campaigns.

Centralization and organization of information

Centralize information in a single base with a CRM for recruitment. Automatize the processes and improve the management of the candidate relationship. This allows you to follow the leads, measure the KPIs and test different strategies to maximize your transformation rate.

Animate and maintain a pool of candidates

Animation techniques

Use automated newsletters and recovery campaigns to maintain the interest of candidates. Organize recruitment events and Customer Journey workshops to strengthen relations and enhance your talents, thus increasing loyalty and reducing the abandonment rate.

Update and follow -up

Ensure regular update of your pool by following the applications and updating the profiles. Use KPIs to measure the performance and commitment of candidates, allowing proactive management and adaptation of strategies.

Communication and commitment

Maintain constant communication via social networks and newsletters to retain talent and increase the visibility of your employer brand. Use targeted advertising campaigns to attract and engage your prospects.

Tools to optimize pool management

ATS and CRM

ATS (applicant tracking system) and CRM are essential to manage and automate your pool. They centralize the data, automate tasks and allow the scoring of candidates. Use tools like Marvin Recruit for integrated and efficient management.

CV matching

The CV matching pre-qualifies candidates by associating skills and experiences with available positions, accelerating the recruitment process and improving selection. Use mathematical formulas to increase the conversion rate and maximize your performance.

Commitment strategies

Put on targeted recovery campaigns with personalized newsletters and communication campaigns to maintain the interest of candidates. Advertising campaigns on social networks increase the visibility of your employer brand and attract new prospects.

Other rates to follow

In addition to the transformation rate, watch other KPIs:

• Rebound rate : % of visitors leaving after a page, indicating content or navigation problems.
• Commitment rate : Interaction of candidates with your content (newsletters, social networks), reflecting their interest.
• Click rate : Number of clicks on your ads or emails compared to prints, measuring the efficiency of advertising campaigns.
• Abandonment rate : candidates interrupting their candidacy, revealing obstacles in the contact form.
• Loyalty rate : ability to retain talent after hiring, essential to reduce turnover.
• Satisfaction rate : candidates feedback on their recruitment experience, providing insights to improve your methods and strengthen your employer brand.

Get an optimized transformation rate with Marvin recruit

With Marvin recruit, calculate and improve your transformation rate thanks to our all-in-one SaaS software. Our tool combines ATS and CRM for proactive management and centralization of optimal data.

• Proactive management : anticipate your talent needs with advanced segmentation and structured pipeline talent. Use mathematical formulas to analyze your KPIs and optimize your ratios.
• Sustainable relations : Maintain lasting relationships with passive candidates thanks to effective communication campaigns. Strengthen your employer brand and increase talent retention.
• Enrichment of profiles : Improve your profiles by adding qualitative and quantitative data for optimal matching. Analyze skills and identify the best candidates with advanced tools.
• Advanced tools : Automate the evaluation tests and the pre-selection of candidates with our CRM for recruitment. Thanks to AI, optimize your recruitment process and improve your conversion rate.
• Skills analysis : Identify key skills and proceed to rigorous profiling. Use performance indicators to monitor and improve your performance.

With Marvin recruit, centralize your data, visualize interactions and analyze skills effectively. Collect spontaneous applications, optimize pipeline management and strengthen your positive employer brand. Thanks to the scoring of candidates and the analysis of KPIs, improve your recruitment strategy and ensure a rigorous selection.

Calculate and manage an effective transformation rate is crucial to optimize your recruitment process. By segmenting your profiles and using advanced tools, you can improve your recruitment strategy. But also, increase responsiveness and ensure lasting relationships with your talents. Optimize your transformation rate for rigorous selection and optimal talent loyalty.