GUIDE

Journey Mapping and HR Process: Maximize your recruitments

In the field of human resources, Journey Mapping is an essential method for improving the employee experience. By mapping the candidates' journey, you can identify the friction points and optimize each stage of the route. Find out how to use this powerful tool to transform your recruitment processes and retain your talents. For effective data management, explore our integrated CRM tool.

What is the day mapping?

The Journey Mapping is a technique that allows you to map the route of users or employees within your company. It is a question of creating a visual card which represents the different interactions and contact points throughout their journey. This approach helps to identify bread points and improve the user experience.

What is the difference between the user route and the user persona?

The user route describes the steps that a person follows when he interacts with your business. The user persona, on the other hand, is a fictitious representation of your ideal user. Together, they form a solid base to create an effective and personalized day.

Why is it important to map the candidates' journey?

Cartographing the candidates' journey allows you to better understand their needs and expectations. This helps to visualize the interactions at each stage of the course and identify the friction points. By optimizing the route, you improve the satisfaction of the candidates and increase your chances of retaining them.

How to create a daymaping day?

Creating an effective daymap requires a structured approach. Here are the key steps to map the collaborating route:

What should a map of the employee route include?

A map of the employee route must include the different stages of interaction with the company, the candidacy for integration and professional development. It must also reflect key moments and friction points encountered by employees.

What tools to use for mapping?

To map the route, use tools like Maps experiences, Customer Journey, and mobile applications. These tools facilitate the creation of visual representations and allow effective collaboration within your teams.

When to use the user route card?

The user route card is particularly useful when recasting HR processes, the implementation of new commitment strategies, or when identifying bread points. It also helps to align the teams around a common vision and to define clear objectives for continuous improvement.

How to analyze a Customer Journey Map?

The analysis of a Customer Journey MAP implies examining each stage of the course to identify the opportunities for improvement. Collect quantitative and qualitative data, and use it to determine the friction points and key moments.

What does a good user journey look like?

A good user journey is clear, well structured and easy to follow. It must cover all stages of the course and include detailed information on the interactions, emotions, and user needs at each phase.

The 5 steps of a customer or candidate route

  1. Awareness: users take note of your business or offer.
  2. Consideration: they assess your products or services according to their needs.
  3. Purchase: They decide to take action and make a purchase or engage with your service.
  4. Loyalty: You work to maintain a positive relationship and retain users.
  5. Recommendation: satisfied users recommend your business to others.

Practical advice for an effective day mapping

To succeed in your Journey Mapping, follow these tips:

  • Cartography The existing route: Analyze the current course to identify strengths and weaknesses.
  • Identify the bread points: detect moments of frustration and find solutions to solve them.
  • Use personas: Create personas to better understand the needs and expectations of users.
  • Involve teams: organize collaborative workshops to collect ideas and feedback from different teams.
  • Visualize the data: use visual representations to facilitate understanding and communication.

Presentation of Marvin Recruité's Journey Mapping function

At Marvin Recruiter, our Journey Mapping functionality is integrated into our SaaS recruitment software in the form of Kanban. This combines the capacities of an ATS and a CRM. This solution makes it possible to map the collaborating route in a detailed and effective way.

Our tool offers data centralization, facilitating the monitoring of prospects and the management of interactions throughout the recruitment process. Thanks to Marvin, you can view the interactions at each stage of the course, identify the friction points, and optimize your improvement strategy.

Our solution is designed to meet the needs of recruitment firms, offering advanced features to map the user route, identify bread points, and improve the user experience. By integrating Marvin Recruit, you benefit from a powerful tool to optimize relationships and improve the satisfaction of your employees and candidates.

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