Improve the employer brand with an ATS? It's possible!

As we can see daily in the press, there are more and more the difficulties in the labor market. In particular, more and more companies are facing recruitment difficulties.

From the Pandemic of Covid-19, this phenomenon has grown. Already in 2019, 71 % of employers surveyed in the survey of working conditions in 2019 reported having had difficulty recruiting on vacant positions, the situation is increasingly complex.

According to a Pôle Emploi survey, 58 % of recruitments in 2022 are considered difficult for businesses, 13 % more than in 2021.

Thus in a context where the number of companies wishing to recruit is more and more numerous, and the talents to recruit fewer and fewer; He becomes essential for a company to treat his employer brand.

Find out how an ATS can help you improve your employer brand!

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Why should you treat your employer brand?

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What is the employer brand?

The employer brand is the brand image of your company, vis-à-vis its employees and candidates for recruitment . It is this image that allows you to enhance your business, make it attractive, to recruit new talents and avoid the turnover of employees already recruited!

It is therefore a key issue for human resources.

Concretely, the quality of the employer brand is the external of your company, as well as the internal that employees and recruitment candidates have.

This brand depends, among other things, on the values ​​of the company, its history , its commitments , but also on the quality of the working conditions of your employees, etc.

As part of a recruitment , the employer brand depends on the recruitment process, its transparency, the various exchanges between the candidate and the company, but also on certain advantages offered by the company to employees (flexibility, remuneration, etc.)

Indeed, thanks to sites like Glassdoor, candidates can obtain information on salary, employee satisfaction level, etc.

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Why and how to treat it?

As mentioned above, business demand for business is important: there are many job offers . Conversely, the qualified profiles for these positions are becoming increasingly rare and are insufficient in number!

For these reasons, a company must ensure its competitiveness and its attractiveness as an employer, in order to attract the best talents, and prevent them from being recruited by competitors!

In addition, it is very easy today for a candidate to find out about the quality of working conditions, by seeking on the internet or by contacting employees on LinkedIn.

Many studies also attest to the increasingly demanding expectations of employees vis-à-vis their companies. These claims, whether they concern the pace of work, its flexibility, or even the company's commitments in terms of CSR, are more and more numerous.

For these reasons, it is very important today to treat and improve this employer brand, to recruit the best profiles; You can even consult the advice of the Ministry of the Economy on this subject!

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What are the tools of the employer brand?

To improve your employer brand, you can work on certain tools . These are numerous:

The career site

It is your privileged interface with potential recruits! It is also the ideal place to communicate a lot of information on your business, its values, etc.

During a visit to your career site, a potential candidate must be able to know the activity of the company, its professions , its products and thus be able to project themselves there.

By broadcasting this information on your career site, you maximize the chances of application !

Business videos

Videos are a very effective tool to show candidates the reality of life in your business! Whether they are the premises, the atmosphere between employees and the working atmosphere, testimonies ... Numerous information is conveyed by these videos.

The video also makes it possible to embody the business , to give a more positive and sincere image than presentation supports on a career site.

The video format can therefore be privileged for:

• present different branches of the company;
• Share the testimony of employees on their daily missions: developers, new recruits, senior profiles ... put them forward! ;
• Interview the key people : general management, human resources management, representatives of the various branches of the company, etc. ;
• Make a virtual visit
• Innovatively present

These videos can then be broadcast on the career site, on LinkedIn or other social networks, on the company's YouTube

Social networks

Their use by companies has appeared in recent years and has quickly become essential .

The presence of your business on social networks makes it possible to give it visibility , to share the news of your businesses, its commitments , etc. It is also an increasingly used source of information by candidates.

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How does an ATS help boost your employer brand? 

In a period of generalized recruitment difficulties, the employer brand of your company vis-à-vis its candidates is all the more important.

In a recruitment process, everyone has already been able to experiment with frustrations in the face of a complex and opaque recruitment process , the need to relaunch their interlocutors to obtain a response, long response times , etc.

So many frustration that play on the perception of the company by the candidate, and his desire to join her! And for a recruiter, taking the time to recruit an ideal profile which ultimately refuses the offer is a real waste of time!

In addition, the recruitment process is the first interaction between a potential recruit and the company, and it can be decisive in both directions!

For these reasons, healing its recruitment process, which is an integral part of the employer brand ! To this end, an applicant tracking system (ATS) can be very useful!

Indeed, the ATS allows you to boost the employer brand by playing on different levers:

• By improving the quality of communication with your candidates : you can indeed send personalized and non -standardized messages to send you directly to your various candidates, and adapt your speech to their profile.
• By forgetting any unreadmitted candidate : your ATS allows you to follow the applications with precision, if you see that a candidate does not correspond to the offer, it is time to send him a personalized message.
• By identifying the best profiles faster : the ATS allows you to sort, and filter the CVs received. Thus, there is no need to review all the candidates, and in the blink of an eye you identify the candidates meeting your needs, and respond faster to those who do not meet it!
• By limiting the turnover thanks to the ATS you recruit faster and better. You quickly identify the best profiles, which correspond to your business and are likely to flourish there, and you therefore reduce the turnover rate.
• By improving the candidate experience : thanks to the ATS, the recruitment process is fluid, sending of systematized emails, exchanges are better planned, etc. The candidate can also follow the evolution of his candidacy directly. So many transparency factors that distinguish you from competition!

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The ATS of Marvin boosts your employer brand

The ATS of Marvin therefore makes it possible to achieve all the objectives mentioned above!

First, because the ATS Marvin Recruite allows you to follow each candidacy closely , so you avoid missing a candidacy and not responding to a candidate. ATS Marvin also makes it possible to quickly identify candidates awaiting response. You can also quickly check if an employee had already contacted the same candidate in the past and even find his notes! Rather practical to customize your approach!

ATS Marvin Recruitu then allows you to systematize the returns to be sent to candidates, as soon as possible . Indeed, our ATS allows you to send within 2 days maximum all the necessary information on the rest of the recruitment process.

Once the candidate is recruited, the ATS Marvin also allows you to boost your employer brand by offering it the best possible integration ! Indeed, you can via the ATS transmit to your new talent for welcome kits and other relevant documents.

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Conclusion

The employer brand and the candidate experience during a recruitment are therefore not to be overlooked, and are among the necessary priorities of your company in terms of recruitment!

As such, the ATS offers many resources to treat this employer brand, improve relations with candidates and thus stand out from your competitors!

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Create an account and find out how Marvin Recruité can help you boost your employer brand.

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