Improve the employer brand with an ATS? It's possible!

As we see daily in the press, difficulties in the job market are increasingly numerous. In particular, more and more companies are facing recruitment challenges.

Since the Covid-19 pandemic, this phenomenon has worsened. As early as 2019, 71% of employers surveyed in the Working Conditions Survey reported having difficulty recruiting for vacant positions; the situation is becoming increasingly complex.

According to a Pôle emploi survey, 58% of recruitments in 2022 are considered difficult for companies, 13% more than in 2021.

Thus, in a context where the number of companies wishing to recruit is increasing, and the talent to recruit is decreasing; it becomes essential for a company to cultivate its employer brand.

Discover how an ATS can help you improve your employer brand!

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Why is it important to cultivate your employer brand?

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What is employer branding?

Employer branding is the brand image of your company in the eyes of its employees and job applicants . It's this image that allows you to enhance your company's value, make it attractive, recruit new talent, and reduce employee turnover!

This is therefore a key human resources issue.

In concrete terms, the quality of the employer brand is the external of your company, as well as the internal that employees and recruitment candidates have of it.

This brand depends, among other things, on values , its history , its commitments , but also on the quality of the working conditions of your employees, etc.

In the context of recruitment , employer branding depends on the recruitment process, its transparency, the various exchanges between the candidate and the company, but also on certain benefits offered by the company to employees (flexibility, remuneration, etc.).

Indeed, thanks to sites like Glassdoor, candidates can obtain information on salary, employee satisfaction levels, etc.

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Why and how to treat it?

As mentioned above, the demand for labor from companies is high: there are many job openings . Conversely, qualified candidates for these positions are becoming increasingly rare and are insufficient in number!

For these reasons, a company must ensure its competitiveness and attractiveness as an employer, in order to attract the best talent, and prevent them from being recruited by competitors!

Furthermore, it is very easy today for a candidate to find out about the quality of working conditions, by searching on the internet or by contacting employees on LinkedIn.

Numerous studies also attest to the increasingly demanding expectations of employees towards their companies. These demands, whether they concern the pace of work, its flexibility, or the company's commitments to CSR, are becoming more and more frequent.

For these reasons, it is very important today to cultivate and improve this employer brand in order to recruit the best candidates; you can even consult the advice of the Ministry of the Economy on this subject!

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What are the tools of employer branding?

To improve your employer brand, you can work with certain tools . There are many of them:

The careers website

This is your primary interface with potential recruits! It's also the ideal place to share lots of information about your company, its values, etc.

During a visit to your careers site, a potential candidate should be able to learn about company's activities jobs , its products , and thus be able to envision themselves working there.

By sharing this information on your careers website, you maximize your chances of receiving applications !

Corporate videos

Videos are a very effective tool for showing candidates the reality of life in your company! Whether it's the premises, the atmosphere between employees and the work environment, testimonials… a lot of information is conveyed by these videos.

Video also allows the company to be embodied , giving a more positive and sincere image than presentation materials on a careers site.

The video format can therefore be preferred for:

• to present different branches of the company;
• Share testimonials about their daily tasks: developers, new recruits, senior profiles… highlight them!
• interview key people in the company: general management, human resources management, representatives of the different branches of the company, etc.;
• take a tour of the premises;
• Present your business in an innovative way in just a few minutes.

These videos can then be shared on the careers website, on LinkedIn or other social networks, on the company's YouTube

Social networks

Their use by companies has emerged in recent years and has quickly become essential .

Having a presence on social media allows your company to increase its visibility , share company news commitments , etc. It is also an increasingly used source of information for job seekers.

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How does an ATS help boost your employer brand? 

In a period of widespread recruitment difficulties, your company's employer brand in relation to its candidates is all the more important.

In a recruitment process, everyone has already experienced frustrations with a complex and opaque recruitment process , the need to follow up with contacts to get an answer, long response times , etc.

These are all sources of frustration that influence a candidate's perception of the company and their desire to join it! And for a recruiter, taking the time to recruit an ideal candidate who ultimately declines the offer is a real waste of time!

Furthermore, the recruitment process is the first interaction between a potential recruit and the company, and this can prove decisive in both directions!

For these reasons, optimizing your recruitment process is an integral part of your employer brand ! To this end, an Applicant Tracking System (ATS) can prove very useful!

Indeed, the ATS helps boost employer branding by leveraging various factors:

• By improving the quality of communication with your candidates : you can indeed send personalized and non-standardized messages to address your different candidates directly, and adapt your message to their profile.
• By not forgetting any unselected candidate : your ATS allows you to track applications accurately; if you see that a candidate does not match the offer, it is time to send them a personalized message.
• By identifying the best profiles more quickly : the ATS allows you to sort and filter received CVs. This eliminates the need to review all applications, and you can quickly identify the candidates who meet your needs and respond more quickly to those who don't!
• By limiting turnover with an ATS, you recruit faster and better. You quickly identify the best candidates, those who match your company and are likely to thrive there, thus reducing turnover.
• By improving the candidate experience : thanks to the ATS, the recruitment process is streamlined, emails are automated, communication is better planned, and so on. Candidates can also track the progress of their application in real time. All these factors of transparency set you apart from the competition!

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Marvin's ATS boosts your employer brand

Marvin's ATS therefore makes it possible to achieve all the objectives mentioned above!

Firstly, because the Marvin Recruiter ATS allows you to closely track each application , preventing you from missing a candidate or failing to respond. The Marvin ATS also allows you to quickly identify candidates awaiting a response. You can also quickly check if a colleague has already contacted the same candidate in the past and even retrieve their notes! Quite handy for personalizing your approach!

The Marvin Recruiter ATS then allows you to systematize the feedback sent to candidates as quickly as possible. In fact, our ATS enables you to send all the necessary information about the next steps in the recruitment process within a maximum of two days.

Once a candidate is recruited, the Marvin ATS also helps boost your employer brand by offering them the best possible onboarding ! Indeed, you can use the ATS to send your new talent welcome kits and other relevant documents.

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Conclusion

Employer branding and candidate experience during recruitment should therefore not be neglected, and are among the necessary priorities for your company in terms of recruitment!

As such, the ATS offers numerous resources to cultivate this employer brand, improve relationships with candidates, and thus differentiate yourself from your competitors!

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Create an account and discover how Marvin recruiter can help you boost your employer brand.

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