The essential tools for prospecting in BtoB recruitment

prospecting in recruitment can quickly become tedious if you don't have the right tools . In this article, we recommend some of the tools you won't be able to live without!

Among these tools, we find ATS (Applicant Tracking System) which follow the entire candidate journey , from the moment the said candidate applies to the advertisement until the moment of their actual taking up the position.

Between saving time and improving performance , there are plenty of good reasons to equip yourself with the applications and methods to conduct effective prospecting .

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Tool #1: Sourcing Tools 

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The first step in B2B recruitment is sourcing. Sourcing involves finding potential candidates to meet the needs of businesses.

To find candidates , it is necessary to use social media, CV databases, and target companies. Among them, we can mention:

• JobTeaser
• Indeed
• Employment Center
• Welcome to the jungle (add link)

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LinkedIn is teeming with millions of profiles, some more accessible than others. You can retrieve this data (email and phone number) using the Marvin Recruiter extension. The Waalaxy application will also be a great help in gathering information. Equipped with an email finder , this tool will find the email addresses of your prospects for you.

When you search for a profile in a database like Marvin, you can find anyone in two clicks thanks to the advanced filters.

Thanks to filters, you can narrow down the results by refining your search. Whether by location, degree level, or training, filters can be combined. This allows you to find candidates whose CVs most closely match your requirements.

One of the most useful features is the notification that your candidate is already in your ATS if you're viewing their LinkedIn profile. You can continue sourcing with peace of mind, without worrying about whether their profile has already been added to the ATS.

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Tool #2: Application management tools 

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There you go, you have a database of profiles and you move on to the next step, which is the interviews. Organizing interviews is not something you can just wing!

First, you need to choose the candidates you're going to interview. Marvin lets you customize your columns according to your needs and search criteria.

Thanks to the notes that can be added to candidate profiles, all the comments you have manually entered are accessible. These personalized notes are a great help in decision-making .

The multiplicity of scales (individual, team or company-wide) makes it easy to navigate among applications and to have both a precise and global view .

To help you navigate the process effectively, using certain technological tools is essential. They will assist you in managing applications and sorting CVs .

Applications do not all progress at the same pace; you need to be able to track the progress of each one independently of the others.

For optimal tracking, use a good ATS! With its dashboard , it allows you to view only the information you need, change the status of applications with a single click depending on their progress, and many other features!

Regarding the organization of the interviews themselves, there are many software programs that allow you to easily meet with candidates via video conference .

We recommend using Teams, which is user-friendly and familiar to candidates. They won't be confused if you send them a link to a meeting on this platform. As an added bonus, this application is compatible with the Marvin ATS.

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Tool #3: Communication Tools

During the recruitment process, you will inevitably have to communicate with candidates. More than that, it is necessary to maintain the relationship .

communication tools are available , from instant messaging and video conferencing to email. It's important to be familiar with these tools.

Instant messaging

More and more firms are using instant messaging to communicate with their candidates. This allows for a less formal exchange .

Among them, we recommend using WhatsApp or Slack. Both of these applications are compatible with the Marvin ATS.

They will also allow candidates to contact you in case of questions or unforeseen circumstances.

The email

Email remains the preferred method for sending links to video conferences, for example. When non-urgent but detailed information needs to be shared, email is the preferred tool .

For example, you can opt for email services like Outlook or Gmail.

Video conferencing 

To conduct the interviews , you will likely need to use software such as Teams, Zoom or Google Meet.

In a context where more and more interviews are conducted remotely, it is essential that you are comfortable with these tools. They play a significant role in creating a successful candidate experience

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Tool #4: Data analysis tools 

If your sourcing is successful, you have enough information about the candidates. Now you just need to analyze ! At this stage, the goal is to match the needs of the target companies with the candidates.

Thanks to this matching system, you will be able to obtain a list of candidates who meet the criteria of each job offer. Again, it is possible to sort candidates by job type, skills, etc.

All the information is on the candidate's profile: phone number, email, qualifications, etc. Marvin allows you to have a clear and streamlined view of perfect matches.

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Tool #5: Monitoring and reporting tools

It is important not to neglect monitoring and reporting. In order to improve the recruitment process, you must report on your results .

Furthermore, reporting is often requested by your superiors so they can monitor your performance. Reporting is seen here as a way for your managers to understand your activities.

Marvin has thought of everything! The ATS automatically makes your activity visible in real time so that your managers can run the company's business without you having to do anything.

The results must be presented clearly so that they can be analyzed directly without prior modification.

The following analysis involves calculating and highlighting a number of indicators.

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The number of applications

To get a clear picture of the offer's visibility, you need to know how many people applied . This number should be considered in conjunction with the application abandonment acceptance of the offers issued.

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The canals

Analyzing applications in relation to the channels on which the offers were published will allow you to understand the impact of your offers on a specific page.

Analyze the number of applications received, both on social media and websites, and also the candidates' profiles. This way, when you're looking for a specific profile, you'll know which page to post the job offer on first.

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The quality of recruitment

By looking at how long employees spend in the company before leaving for new horizons, you can determine whether your recruitment was successful or not.

If your employee turnover is too high, it would be worthwhile to investigate the employees are leaving image presented during the recruitment process and the day-to-day reality within the company.

Excessive turnover means additional expenses that could be eliminated by analyzing the results of the recruitment process.

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Diversification of hiring

The key points to consider here are the initial training of your new employees, but also the male/female ratio.

Thanks to the Marvin interface, analyzing your results is very easy. For example, at a glance, you have access to the number of contacts compared to the number of qualifications. You will also have access to the number of prospects compared to the number of clients, itself compared to the number of contracts signed.

Once the analysis is complete, you will be able to save time and money through quick and easy adjustments to your recruitment process. For example, by knowing the duration of each recruitment stage, you can adjust it to suit your needs.

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To ensure a successful B2B recruitment process, it's crucial to have the right tools . Using an ATS like Marvin will significantly reduce your workload and allow you to focus on what matters most.

Tracking applications is a key aspect of recruitment, and without an Applicant Tracking System (ATS), it can quickly become complicated. Thanks to this tool, combined with dedicated communication and sourcing software, you'll never miss out on the perfect candidate again .

You're convinced but would like to test the ATS before committing? It's important to try and get to grips with the tool before integrating it into your recruitment process. 

Try it and you'll love it! So we invite you to request a demo right now.