Software
27.02.2025

Zoom on the ATS and CRM market: why have our customers migrate from Ad-Men to Marvin?

Emma Metairy

Choosing an Applicant Tracking System (ATS) and CRM is a strategic decision for recruitment agencies. Among the solutions that have made their mark on the market, Ad-Men has established itself as a key tool for structuring candidate and client assignment management. Developed in France, it has supported numerous recruitment professionals by providing them with features tailored to their business. Today, faced with constantly evolving expectations, recruiters are looking for solutions that combine performance, flexibility, and innovation.

Marvin Recruiter is part of this dynamic , offering an approach designed to optimize every aspect of recruitment.

Ad-Men: a long-standing player in recruitment

Ad-Men is an ATS and CRM software dedicated to recruitment agencies, published by the company AD-RH. Created more than 20 years ago, Ad-Men has established itself as a candidate and client management solution for recruitment agencies in France.

Originally developed to meet the needs of independent recruiters and small businesses, the tool has gradually evolved to incorporate more advanced features.

Who uses Ad-Men?

The main users of Ad-Men are:

  • specialized recruitment agencies needing structured monitoring of applications and client assignments;
  • independent recruiters seeking a solution to centralize their business;
  • Companies with a strong talent acquisition activity , which use Ad-Men for managing their candidate and client database.

The advantages of Ad-Men: why have recruiters adopted it?

Ad-Men has managed to attract numerous recruiters thanks to several major advantages:

  • Software tailored to the needs of recruitment agencies with combined ATS and CRM functionalities;
  • advanced management of applications and client assignments , facilitating the connection between talent and companies;
  • a centralized database , allowing tracking of all interactions with candidates and clients;
  • a French software , well established in the national market, offering local customer support.

Why are recruiters moving to Marvin Recruiter?

While Ad-Men has supported recruiters for many years, market needs have evolved, requiring more agile, intuitive, and interconnected tools. It is in this context that Marvin Recruiter has emerged as an alternative that meets the new demands of recruitment professionals.

The advantages of Marvin Recruiter over Ad-Men

Optimized user experience

Recruitment is a profession where responsiveness is essential. A smooth and user-friendly interface allows for quick navigation between candidates, clients, and assignments in just a few clicks. The goal is to reduce the time spent on the tool to maximize the time dedicated to human interaction.

Advanced data and customer relationship management

A well-structured database is an asset, but its effective use is just as crucial. Marvin Recruiter facilitates the analysis and use of information by enabling fast and dynamic searches, precise candidate categorization, and optimized duplicate management.

Furthermore, client relationships are a key element for a recruitment agency. The native integration of a CRM within Marvin allows for comprehensive tracking of interactions, business opportunities, and follow-ups, thus ensuring proactive and strategic management of assignments.

An interconnected ecosystem

Today, recruiters use a multitude of tools to maximize their efficiency: LinkedIn, job boards, video conferencing tools, assessment solutions, etc.

Interconnectivity with these solutions has become a determining factor in the choice of an ATS/CRM.

Marvin Recruiter was designed to integrate seamlessly with the most popular tools on the market, without requiring complex configurations. The LinkedIn extension, gateways to job boards, and synchronization with tools like Slack or telephony solutions such as Noota help streamline the daily work of recruiters.

A solution designed for evolving practices

Recruiters' expectations are evolving rapidly. Continuous innovation is therefore a key factor in choosing an ATS/CRM. Marvin Recruiter is designed with a long-term vision, progressively integrating advanced features based on artificial intelligence (AI), task automation, and data analytics, enabling firms to remain competitive in the face of new market trends.

How to successfully transition from Ad-Men to Marvin?

Try the tool before adopting it

Before choosing a new solution, it is essential to try it to ensure that it meets your needs. Marvin offers several options to discover his tool:

  • Personalized demonstrations : Take advantage of a private demonstration session where an expert presents the tool in detail and answers your specific questions.
  • Free trial : To test the ergonomics and Marvin features in real conditions, a free trial is available for new users.

Accompany change driving

1. Prepare and hire the stakeholders

  • Identify the expectations and benefits of the new ATS for your employees;
  • clearly communicate the gains in efficiency and automation;
  • plan the transition with a precise timetable and involve the teams from the start;
  • Select and integrate the "driving" collaborators into the ATS testing and integration process.

2. Coordinate with your former ATS

  • Check the termination conditions of the current contract and anticipate the deadlines;
  • Organize the data export and verify that all your data + documents (CVs, contracts, etc.) have been successfully retrieved;
  • If possible, opt for a short overlap period between tools to avoid any interruption of activity;
  • Adjust the settings based on feedback to maximize adoption.

3. Gradually deploy the tool within your team

  • Launch a pilot phase on a limited scope to test the new ATS;
  • Train the recruiters and support them in getting started.

4. Follow the adoption of the tool

  • Offer responsive support and continuous improvement sessions;
  • Collect regular feedback to track user adoption.

Find out how to succeed in change in change in the customer case of JM Cathala

The onboarding course at Marvin

Onboarding at Marvin is structured in several stages to ensure a smooth and efficient transition:

Step 1: Audit and data preparation

Analysis of your existing database and import and cleaning of data to ensure a migration without loss of information.

Step 2: Configuration and customization

Configuring features according to your recruitment processes and integration with external tools (job boards, etc.).

Step 3: Training and onboarding

Training sessions tailored to your teams for rapid adoption and access to educational resources and responsive support.

Step 4: Continuous monitoring and optimization

Regular performance evaluations and personalized adjustments. Subsequently, ongoing support to maximize efficiency and productivity.

The evolution of recruitment tools responds to a growing need for efficiency, speed, and adaptability. While Ad-Men has structured recruitment agency processes for many years, Marvin Recruiter now provides an optimized solution to the new challenges faced by recruiters.

By combining a smooth user experience, advanced data management and seamless interconnection with the recruitment ecosystem, Marvin establishes itself as a preferred ally for professionals seeking a high-performing and scalable tool.

Emma Metairy
Marketing manager
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