What are the networks to recruit? An exploration of the best platforms for recruiters

Social and professional networks have taken an important place in our personal life, and begin to take more and more in our professional life (not to mention influencers!). Regarding recruitment, social networks are no longer just socialization spaces, but real tools for hunting candidates and dissemination of job offers. This article explores the most effective networks for recruitment, highlighting their specificities, targeted public, and examples of use.

LinkedIn: The Recruitment Networks Leader

Why use it? Linkedin is undoubtedly the number one network for professionals. With its features dedicated to recruitment, such as job offers and the LinkedIn back office recruit, it greatly facilitates sourcing and hunting. In addition, with almost 1 billion users (July 2023), Linkedin represents the largest professional pool of all sectors combined.

Specificities: Linkedin allows a targeted approach thanks to its advanced research filters and its ability to present potential candidates according to specific criteria. In addition, the platform offers options to strengthen the employer brand, a significant asset to attract the best talents.

Targeted audience: professionals from all sectors, often with a more qualified profile.

Example of use: Publishing a recruitment ad on LinkedIn, using relevant keywords and sharing it in targeted professional groups, can significantly increase the visibility of the offer. Especially since everyone personally informs their experiences and skills about their profile, which immediately facilitates sourcing and searching for skills.

Instagram: for a more visual approach and a digital employer brand

Why use it? Instagram is ideal for self-promotion and the presentation of an attractive corporate culture. It is an unexpected but effective channel to find and attract candidates, especially in the creative sectors (graphic designers, UX/UI designers

Specificities: This network is focused on the visual. Stories, publications, and videos allow you to show behind the scenes of the company, the events, and the testimonies of employees.

Targeted audience: mainly young professionals and creative.

Example of use: Create a series of stories highlighting a typical day within the company, accompanied by a link to a recruitment ad.

Networks specialized by sector

Why use them? Networks like Behance for designers, GitHub for developers, or even dribbble for graphic designers, make it possible to target specific professionals.

Specificities: These platforms offer a direct overview of the skills and achievements of candidates (portfolio, code, works, etc.).

Targeted audience: professionals and enthusiasts of a specific sector.

Example of use: post a recruitment ad on a specific project and browse portfolios for a direct approach.

Generalist networks like Facebook

Why use it? Facebook remains relevant for recruitment thanks to its large audience and its professional groups.

Specificities: specific trades groups and business pages are useful tools to publish announcements and interact with candidates.

Targeted audience: a wide range of candidates, from various sectors.

Example of use: Share a social media ad in relevant employment groups and use targeted advertisements to reach a wider audience.

The choice of network depends on the type of ideal candidate sought and the cost of recruitment. Each network has its strength, and a strategy combining several of them can be particularly effective. As a recruiter, it is essential to stay up to date with these tools to optimize your recruitment processes and attract the best talents.