Recruitment ad: models and advice to attract talent

Why create an original recruitment ad?

The advantages of a creative announcement

The writing of an original recruitment ad is essential to improve the attractiveness of the proposed positions. It makes it possible to differentiate yourself on the market and attracts talents by highlighting the strong employer brand and the authenticity of the values ​​of the company .

This type of announcement generates engagement, increases visibility and improves conversion rates thanks to attractive content and a creative recruitment strategy. In addition, it helps to promote diversity and inclusion while effectively targeting the right candidates via job board platforms and social networks.

How an original announcement improves the attractiveness of candidates

Applicants are attracted to companies that highlight a strong corporate culture and clear values . Add storytelling to the announcements leads to a strong commitment of candidates, more seduced by this approach. A tone of engaging communication, attractive visuals and an interactive announcement format promote its attractiveness.

This also demonstrates your ability to deploy innovative communication in the recruitment process. Thus, you help create an enriched candidate experience . And this, while highlighting career opportunities , benefits and training programs .

The key elements of an original recruitment announcement

Write a description of an engaging position

An innovative post description must reflect missions and responsibilities in a dynamic manner. It must integrate original required skills and specific responsibilities to attract unique profiles. A single post mission will better target the ideal candidate profile. But also to define clear expectations concerning exceptional qualifications and necessary technical or relational skills.

From an original job ad model, personalize according to the position and the objectives of the company in order to make it more attractive.

Highlight the culture and values ​​of the company

This is a key element to attract candidates who identify with the company's mission. By emphasizing elements such as equal opportunities , diversity and inclusion in the announcements, you strengthen your employer brand . This makes it possible to build a positive reputation and to promote a respectful and collaborative working environment .

Use visuals and interactive content

Video announcements, attractive images and interactive content, such as questionnaires or testimonies, are more effective in capturing the attention of candidates in an offer. An attractive announcement design enriches the candidate experience and increases the conversion rate. Using advertising tools or design software, you can produce formats that stand out and generate engagement.

Advice to write an effective recruitment announcement

Use relevant keywords for SEO

SEO optimization for announcements is essential to attract qualified candidates using relevant keywords ( skills , candidates , recruitment ), and specific terms in the position. This will improve visibility so that it appears on jobboards and search engines. In addition, you will reach a larger audience, especially via the optimization of career sites .

Personalize the ad according to the position

Show a real innovation in the editorial staff, each ad that must be adapted to the specific position. For example, a creative recruitment ad for a marketing position will highlight skills in digital and SEO . An ad for a technical post will highlight technical skills and the ability to work with advanced technologies. Using an innovative ad writing model allows you to personalize the tone, style and selection criteria for each role.

Structure the ad for easy reading

Use subtitles, flea lists and short paragraphs. This structure will facilitate reading and will allow candidates to quickly identify important information: missions , required skills , responsibilities and advantages . This method contributes to a better candidate experience and promotes an increased commitment to talent.

Examples of original recruitment ads

For a digital marketing position: "Join the team that transforms the web"

Position : Magician of digital marketing - become our digital strategist

Company : [Company name]

Type of contract : CDI with flexible telework options

Location : [City, Region]

Description : At [company name], we believe that each pixel counts and each line of code can transform a user route. If you are passionate about SEO, data analysis and the creation of campaigns that generate concrete results, this position is for you. We are looking for a magician

What you will do:

• Create innovative SEO strategies and SEA campaigns that captivate and convert.
• Analyze performance with advanced tools ( Google Analytics , Semrush , etc.) and generate clear relationships to influence decisions.
• Collaborate with creative teams to develop content that marks.

Required skills:

• Google ADS tools , and marketing software.
• Ability to manage several projects simultaneously in a dynamic environment.
• A passion for innovation and experimentation in digital marketing.

Our proposal : Work in a creative environment with attractive social benefits, teleworking possibilities and personal development opportunities. At [company name], each idea counts. Let your ideas shine with us.

For a human resources position: "You are the architect of corporate culture"

Position : Talent Manager - Architect of our corporate culture

Company : [Company name]

Type of contract : CDI with partial telework options

Location : [City, Region]

Description : At [company name], we are not just recruiting, we create human experiences. We are looking for a person responsible for passionate talents by creating inclusive and dynamic cultures. You will be responsible for the design of our recruitment strategy, the integration of talents and continuous improvement of HR processes.

Your mission:

• Directing the candidates' sourcing process with creative approaches to attract the best talents.
• Build and implement unique integration programs that guarantee exceptional candidate experience.
• Foster a culture of collaboration, innovation, and diversity and inclusion through the company.

Required skills:

• Experience in talent management and diversity management and inclusion.
• Excellent communication and recruitment marketing skills.
• Innovative approach in improving the candidate experience.

Why join us? We offer an attractive remuneration, social benefits, a flexible environment, and a real possibility of evolving in a growing organization. Make your passion for talents a mission with us.

Example for a computer development position: "Build the future with us, a line of code at the same time"

Position : developer (SE) Fullstack - The architect of our software infrastructure

Company : [Company name]

Type of contract : CDI with total telework option

Location : [City, Region]

Description : We are looking for a developer capable of transforming ideas into reality. If you like to solve complex problems with elegant solutions, this role is for you. You will be in charge of developing key features to improve our infrastructure and our products.

Your role:

• Design, develop, test and deploy quality applications for optimal user experience.
• Work in close collaboration with product and design teams to create innovative solutions.
• Optimize processes and contribute to the continuous improvement of our platform.
• Ensure the development of features while respecting quality deadlines and requirements.

Required skills:

• Excellent command of programming languages ​​such as Python , JavaScript , Ruby .
• Experience with frameworks like React , Node.JS and design design tools.
• Ability to work independently in an agile and dynamic environment.

Our offer : join an innovative, flexible team, with teleworking options, generous benefits, and rapid growth possibilities. Be part of our expanding technological adventure.

Broadcast your original recruitment ad

Choose the right diffusion platforms

The broadcast of the announcement on the right platforms is crucial. Use jobs specialized in your sector of activity and on platforms like LinkedIn to attract qualified talents. Also remember to broadcast your ads on your career site to reach a more targeted audience.

Use social networks to maximize visibility

Social networks are essential to increase the visibility of your ads. Share them on platforms like Linkedin , Facebook, and Instagram to maximize their scope and touch potential candidates. Sponsored publications can also be used to further increase visibility.

Optimize your career site and your employer brand

An optimized career site is essential to reflect corporate culture and attract good candidates. Make sure the site is responsive, easy to navigate, and that it highlights career opportunities, advantages, and professional development programs.

Marvin recruit: Create and manage your original recruitment ads

Presentation of Marvin Recruiter and its innovative features

Marvin Recruite is advanced software that allows you to create, manage and optimize your recruitment ads in a simple and effective way. Thanks to reporting, automation and performance monitoring tools, you can follow the effectiveness of each ad and adjust your recruitment strategies in real time.

How Marvin recruit facilitates the creation of attractive ads

Marvin recruit shoulders you in the personalization of ads according to your specific needs. You can easily integrate interactive visuals, adjust the tone of the ad and make it more attractive for candidates.

Integration of Marvin Recruit in your recruitment process

Marvin Recruiter fits perfectly into your recruitment strategy, helping you manage all the stages of candidates' selection, from sourcing to integration, while optimizing the efficiency and productivity of your recruiters.

Creating an original recruitment ad is an essential step to attract talent adapted to your business. Use content creation strategies, attractive media, and effective platforms like Marvin Recruit , to maximize the impact of your ads and attract the best talents.

FAQ: Your questions about original job ads

How to recruit in an original way?

To recruit in an original way, it is essential to adopt creative strategies in writing announcements and dissemination. Use interactive visuals and multimedia content such as videos and testimonies to capture the attention of candidates. Integrate storytelling to create an emotional connection and highlight corporate culture. Finally, use creation tools and design software to customize your ads and make them more attractive.

How to make a good recruitment poster?

Make sure the design is attractive and professional. Use high quality images and colors that reflect the employer brand . Include a clear and concise message that highlights the advantages of the position and the company. Add an call-to-action to encourage candidates to apply. Make sure that all key information is easily readable and well organized.

What are the types of recruitment ads?

There are several types of recruitment advertisements, including classic announcements based on formal position descriptions. There are creative ads that use multimedia content and interactive visuals. Finally, targeted announcements that focus on specific profiles via specialized jobs and social networks. Each type of ad has its own advantages and can be used according to the recruitment objectives and the profile sought.