Recruitment ad: models and advice to attract talent

Why create an original job posting?

The advantages of a creative advertisement

Writing original job postings is essential to making job offers more attractive. It allows you to stand out in the market and attract talent by highlighting your strong employer brand and the authenticity of your company's values .

This type of ad generates engagement, increases visibility, and improves conversion rates through attractive content and a creative recruitment strategy. Furthermore, it helps promote diversity and inclusion while effectively targeting the right candidates via job boards and social media platforms.

How an original ad improves candidate attractiveness

Candidates are drawn to companies that showcase a strong corporate culture and clear values . Adding storytelling to job postings leads to greater candidate engagement, as they are more attracted to this approach. An engaging tone of communication, attractive visuals, and an interactive ad format enhance its appeal.

This also demonstrates your ability to implement innovative communication strategies within the recruitment process. In doing so, you contribute to creating an enhanced candidate experience , while highlighting career opportunities , benefits , and training programs .

Key elements of an original job posting

Write an engaging job description

An innovative job description should reflect the duties and responsibilities in a dynamic way. It should incorporate unique required skills and specific responsibilities to attract exceptional candidates. A unique job description will allow for better targeting of the ideal candidate profile, as well as defining clear expectations regarding the exceptional qualifications and technical or interpersonal skills required.

Starting with an original job posting template, customize it according to the position and the company's objectives to make it more attractive.

Highlighting the company's culture and values

This is a key element in attracting candidates who identify with the company's mission. By emphasizing elements such as equal opportunities , diversity , and inclusion in your job postings, you strengthen your employer brand . This helps build a positive reputation and promote a respectful and collaborative work environment .

Use visuals and interactive content

Video ads, engaging images, and interactive content, such as quizzes or testimonials, are more effective at capturing candidates' attention in a job posting. An attractive ad design enhances the candidate experience and increases conversion rates. By using ad creation tools or design software, you can produce formats that stand out and generate engagement.

Tips for writing an effective job posting

Use relevant keywords for SEO

SEO optimization for job postings is essential to attract qualified candidates by using relevant keywords ( skills , candidates , recruitment ) and job-specific terms. This will improve visibility so your posting appears on job boards and search engines. Furthermore, you'll reach a wider audience, particularly through career site optimization .

Customize the ad according to the position

Demonstrate true innovation in your writing, ensuring each job posting is tailored to the specific position. For example, a creative job posting for a marketing role will highlight skills in digital marketing and SEO . A posting for a technical role will emphasize technical skills and the ability to work with advanced technologies. Using an innovative job posting template allows you to customize the tone, style, and selection criteria for each role.

Structure the ad for easy reading

Use subheadings, bullet points, and short paragraphs. This structure will make the job easier to read and allow candidates to quickly identify important information: job duties , required skills , responsibilities , and benefits . This method contributes to a better candidate experience and fosters greater talent engagement.

Examples of original job postings

For a position in digital marketing: "Join the team that is transforming the web"

Position : Digital Marketing Wizard - Become our digital strategist

Company : [Company name]

Contract type : Permanent contract with flexible remote working options

Location : [City, Region]

Description : At [Company Name], we believe every pixel matters and every line of code can transform a user journey. If you're passionate about SEO, data analysis, and creating campaigns that deliver tangible results, this role is for you. We're looking for a wizard.

What you will do:

• Create innovative SEO strategies and SEA campaigns that captivate and convert.
• Analyze performance with advanced tools ( Google Analytics , SEMrush , etc.) and generate clear reports to influence decisions.
• Collaborating with creative teams to develop impactful content.

Required skills:

• Google Ads tools , and marketing software.
• Ability to manage multiple projects simultaneously in a dynamic environment.
• A passion for innovation and experimentation in digital marketing.

Our offer : Work in a creative environment with attractive benefits, remote work options, and personal development opportunities. At [Company Name], every idea matters. Let your ideas shine with us.

For a human resources position: "You are the architect of the company culture"

Position : Head of Talent - Architect of our company culture

Company : [Company name]

Contract type : Permanent contract with partial remote work options

Location : [City, Region]

Description : At [Company Name], we don't just recruit, we create human experiences. We are looking for a Talent Manager passionate about building inclusive and dynamic cultures. You will be responsible for designing our recruitment strategy, onboarding talent, and continuously improving HR processes.

Your mission:

• Lead the candidate sourcing process with creative approaches to attract top talent.
• To build and implement unique integration programs that guarantee an exceptional candidate experience.
• Foster a culture of collaboration, innovation, and diversity and inclusion throughout the company.

Required skills:

• Experience in talent management and diversity and inclusion management.
• Excellent communication and recruitment marketing skills.
• An innovative approach to improving the candidate experience.

Why join us? We offer attractive compensation, benefits, a flexible work environment, and real opportunities for advancement within a rapidly growing organization. Make your passion for talent a mission with us.

Example for a software development position: "Build the future with us, one line of code at a time"

Position : Fullstack Developer – The architect of our software infrastructure

Company : [Company name]

Contract type : Permanent contract with the option of full remote work

Location : [City, Region]

Description : We are looking for a developer who can turn ideas into reality. If you enjoy solving complex problems with elegant solutions, this role is for you. You will be responsible for developing key features to improve our infrastructure and products.

Your role:

• Design, develop, test and deploy quality applications for an optimal user experience.
• Working closely with product and design teams to create innovative solutions.
• Optimize processes and contribute to the continuous improvement of our platform.
• Ensure the development of functionalities while respecting deadlines and quality requirements.

Required skills:

• Excellent command of programming languages ​​such as Python , JavaScript , Ruby .
• Experience with frameworks such as React , Node.js and ad design tools.
• Ability to work independently in an agile and dynamic environment.

Our offer : Join an innovative, flexible team with remote work options, generous benefits, and opportunities for rapid growth. Be part of our rapidly expanding technology adventure.

Broadcast your original recruitment ad

Choosing the right streaming platforms

Posting your job ad on the right platforms is crucial. Use job boards specializing in your industry and platforms like LinkedIn to attract qualified talent. Also, consider posting your ads on your careers website to reach a more targeted audience.

Use social media to maximize visibility

Social media is essential for increasing the visibility of your job postings. Share them on platforms like LinkedIn , Facebook, and Instagram to maximize their reach and connect with potential candidates. Sponsored posts can also be used to further boost visibility.

Optimize your career site and your employer brand

An optimized careers site is essential to reflect company culture and attract the right candidates. Ensure the site is responsive, easy to navigate, and highlights career opportunities, benefits, and professional development programs.

Marvin Recruiter: Create and manage your original recruitment ads

Introducing Marvin Recruiter and its innovative features

Marvin Recruiter is an advanced software that allows you to create, manage, and optimize your job postings simply and efficiently. With reporting, automation, and performance tracking tools, you can monitor the effectiveness of each posting and adjust your recruitment strategies in real time.

How Marvin Recruiter makes it easy to create attractive job postings

Marvin Recruiter helps you customize job postings to suit your specific needs. You can easily integrate interactive visuals, adjust the tone of the ad, and make it more appealing to candidates.

Integration of Marvin Recruit in your recruitment process

Marvin Recruiter integrates seamlessly into your recruitment strategy, helping you manage all stages of candidate selection, from sourcing to onboarding, while optimizing the efficiency and productivity of your recruiters.

Creating a compelling job posting is essential for attracting top talent to your business. Utilize content creation strategies, engaging media, and effective platforms like Marvin Recruiter to maximize the impact of your ads and attract the best candidates.

FAQ: Your questions about original job postings

How to recruit in an original way?

To recruit in a truly original way, it's essential to adopt creative strategies in writing and distributing job postings. Use interactive visuals and multimedia content such as videos and testimonials to capture candidates' attention. Incorporate storytelling to create an emotional connection and highlight company culture. Finally, use design tools and software to personalize your job postings and make them more appealing.

How to make a good recruitment poster?

Ensure the design is attractive and professional. Use high-quality images and colors that reflect the employer brand . Include a clear and concise message that highlights the benefits of the position and the company. Add an call to action to encourage candidates to apply. Make sure all key information is easily readable and well-organized.

What types of recruitment advertisements are there?

There are several types of job postings, including traditional postings based on formal job descriptions, creative postings that use multimedia content and interactive visuals, and targeted postings that focus on specific profiles through specialized job boards and social media. Each type of posting has its own advantages and can be used depending on the recruitment objectives and the desired candidate profile.