Day before
21.02.2023

Recruiters' prospecting tools

Christophe Hébert

The job market is accelerating. Many new workers are entering it daily, and they are increasingly qualified and have higher levels of education. Recruitment agencies must adapt to this new reality.

Among these numerous profiles, the selection process needs to be more precise, but also faster, to highlight unique candidates and eliminate the others. With the number of people capable of creating effective CVs having increased, the market sometimes seems saturated.

Using appropriate prospecting tools allows a recruitment agency and HR teams to improve their selections while automating and optimizing certain steps. 

In addition to all-in-one " ATS systems, which include all the essential features that any good headhunter needs.

Why use a prospecting tool? 

Why use a prospecting tool?

Digital prospecting tools are essential for all recruitment agencies, whether they operate in physical or digital spaces. They provide a way to stand out from the crowd of agencies flooding the market.

When a company contacts a recruitment agency, it wants to obtain the expertise of the staff, but also access to tools for identifying and qualifying profiles and job offers .

The market is now saturated , and the number of profiles and job offers continues to grow. Consequently, finding the right candidates has become a real challenge for recruiters.

Save time by using prospecting tools

Using prospecting tools allows recruitment firms to save time . In the recruitment process, certain tasks can be automated , freeing up valuable hours to be devoted to other tasks requiring specific expertise.

The efficiency of recruitment agencies is sometimes hampered by time-consuming tasks, such as writing personalized messages to candidates and companies. Prospecting tools also allow for message personalization, thus automating the process.

Gaining efficiency through the use of prospecting tools

Recruitment tools not only save time but also increase efficiency . With the job market saturated and constantly evolving, these tools enable recruitment agencies to find the best candidates.

The tools automatically prepare the work of HR team staff and recruitment agencies, allowing them to focus on the essentials without wasting too much energy on the prospecting phase.

The prospecting tools available to recruitment agencies 

The tools available to recruitment agencies

Search engines

All the information a recruiter needs can be found online, via search engines . But where to begin?

Information about companies, sectors, schools, and degrees awarded is available online, but the time commitment seems endless . Recruitment agencies simplify the task for recruiters. The role of prospecting tools is to support recruiters.

Furthermore, search engine data inaccurate or embellished. How can we know if the information provided by a particular school is accurate? How can we determine the true value of a degree?

teams are conducting in-depth research to objectively meet recruiters' needs. Here again, time is precious , and digital tools allow them to automate certain phases of the search and increase efficiency.

Social networks

In just a few years, having a presence on a professional social network has become almost mandatory for every recruiter and every candidate. Using social media gives everyone real visibility . For headhunters, these networks are a veritable goldmine of information.

What differentiates professional social networks is related to the monitoring tools available, the time and budget that each person wishes to dedicate to them, etc. Examples include:

  • LinkedIn : it's the leading professional social network on the web. It offers numerous features: a shared news feed for contacts, the ability to create a Company Page, advertising capabilities, built-in statistical analysis, and additional mobile applications.
  • Viadeo : This is the French professional social network. It is currently used by over 10 million users in France (and 65 million worldwide). LinkedIn and Viadeo are very similar. Viadeo's weakness is that a significant portion of its users are present on the network but not actively engaged.
  • Twitter : This is the professional social network that focuses on real-time information. Posts are limited to 140 characters and can be quickly published in a "tweet chain," allowing for significant visibility through its 319 million users. However, it's worth noting that this number is declining, and that the network's uses are very diverse, as it's not primarily focused on employment.
  • Facebook also has its own professional social network, but it is still in the development phase.

Job boards

A few job boards can be mentioned: 

  • Monster , which focuses on IT, commerce, finance and accounting jobs in Île-de-France.
  • Indeed acts as a job aggregator. This search engine centralizes job postings from multiple search platforms. Indeed's advertised simplicity is limited by the fact that it is virtually impossible for candidates to apply directly through the site.
  • APEC is the search engine specializing in executive employment.
  • RegionsJob centralizes jobs located in the provinces.
  • Pôle Emploi is a government-run organization and offers a multitude of job opportunities for all profiles.
  • Cadremploi allows companies to directly post their job offers for executives.
  • Jooble is an international search engine that is now expanding into France.

The proliferation of job boards is a direct consequence of the saturated job market . With information so readily available and abundant, some companies may believe they no longer need recruitment agencies to post their job openings and find the ideal candidate.

Unfortunately, the proliferation of job posting channels creates confusion . Some candidates may miss out on a job for which they have the ideal profile, simply because they have consulted other job boards.

Human resources software

These software programs automate a range of tasks related to management , administration , and personnel monitoring within an organization. Tailored to their specific needs, these tools are also essential for recruitment agencies.

  • Job posting software : This software allows clients to distribute their job offers across a multitude of job boards. This ensures that all ideal candidates have seen the offer online.
  • CV database management software : There is also software available for managing and updating CV databases. The idea is to create a list of talented candidates that can be contacted when appropriate.
  • Candidate-job matching software : while not systematically used by recruiters, it is extremely useful. It allows for the creation of a shortlist of highly relevant candidates in record time.
  • ERP software : these are general software programs focusing on the administrative side of a recruitment agency
  • Other software programs allow you to track and process a wide range of applications. These are called Applicant Tracking Systems ). Using this tool is essential and deserves our full attention.

All-in-one ATS software

Applicant Tracking System: general information and effectiveness

This applicant tracking system is a tool for managing the entire recruitment process. The idea behind the ATS is not simply to track candidates, but to recruitment process

With the ATS developed by Marvin Recruiter, it is estimated that a recruitment agency, HR team, RPO, or consulting firm can save up to a full day of work per week . The tool allows users to:

  • centralize clients and candidates;
  • customize the tool to specific needs using filters and intelligent matching;
  • adaptable to everyone , with easy and quick handling;
  • collaborate with everyone;
  • to distribute job offers to other job boards
  • to have a career site that reflects one's image
  • synchronize your emails with Outlook and Gmail
  • soon launching email and SMS campaigns

Every recruitment process is unique, and so are the needs . By creating an account instantly on Marvin Recruiter, you can open a free account. You can also request a free demo .

Marvin ATS Features

The Marvin Recruiter ATS allows you to add candidates directly from the LinkedIn social network . This eliminates manual errors and optimizes time.

Once candidates are onboarded, the software uses AI to easily identify the most qualified based on specific needs. Through advanced search capabilities, a perfect match between candidate and job offer is guaranteed!

The Applicant Tracking System (ATS) centralizes all information in a single dashboard . This allows recruitment agency staff to focus on analyzing results and taking action. Prospects and clients are centralized within the CRM, which is now integrated with the ATS.

Finally, the ATS developed by Marvin integrates with other tools, whether for communication , emailing , distribution or automation .

In a rapidly expanding job market, recruiters need tools to automate, accelerate, and improve their tasks. Among all the available tools, using an Applicant Tracking System (ATS) is essential for recruitment agencies that want to stand out.

Christophe Hébert
CEO and founder @marvin recruit
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