Marketing recruitment: attract the best talents

Marketing recruitment is a modern approach that combines marketing techniques to attract, engage and retain the best talents. By operating innovative strategies and technological tools, companies can optimize their recruitment campaign and strengthen their employer brand.

Understand Marketing Recruitment

What is recruitment marketing?

Also called HR marketing, it consists of applying the principles of digital marketing to the field of recruitment. The objective is to attract qualified candidates by promoting the employer brand and by creating a positive candidate experience.

For example, a company can use content marketing to share articles on its corporate culture, values ​​and innovative projects. This attracts talents that identify with these elements (inbound recruiting).

The importance of HR marketing in the attraction of talents

In a competitive labor market, HR marketing is essential to stand out and improve the brand image of the company. It attracts talents that share the culture and values ​​of the company. It also increases the commitment of candidates thanks to targeted communication.

For example, Google is known for its high employer brand. This helps him attract the best talents into technology.

Develop an effective recruitment strategy

Define your employer brand and brand image

The employer brand, or use Branding, reflects the perception of candidates and employees of your company. To define it, it is important to identify your values ​​and your corporate culture. Communicate on your assets such as skills development possibilities or quality of life at work.

You can also use employee testimonies to add authenticity. For example, a company focused on diversity and inclusion can share internal initiatives to promote these values.

Create attractive content for your candidates

Content marketing is a powerful lever to attract talent:

• Publish blog articles on relevant subjects.
• Share videos showing behind the scenes of your business.
• Organize webinars or online events.
• For example, a technological start-up can write articles on its innovations. This attracts candidates passionate about technology.

Use social networks and digital media

Social networks are essential in a modern recruitment strategy. Create corporate pages on LinkedIn, Facebook and Twitter, regularly share engaging content, and exchange with your audience to create a community.

For example, share on Instagram photo and video content of life in the office. This strengthens your brand image with young talents.

Marketing recruitment tools and technologies

Operate marketing automation and CRM candidate

Marketing automation makes it possible to automatically make repetitive tasks and personalize interactions with candidates. You can send targeted emails according to the candidates' route. Use a CRM to manage relationships and segment your database for more effective communications.

For example, after an application, send a personalized thank you email followed by information on the recruitment process.

Integrate artificial intelligence and Big Data in HR

Artificial recruitment intelligence offers new possibilities. It allows you to analyze behavioral data to better understand the candidates. She uses matching algorithms to find the best profiles. It optimizes the selection process thanks to the Big Data in human resources.

For example, AI tools can filter CVs to identify key skills, thus reducing recruitment time.

Optimize SEO and SEO Recruitment

SEO Recruitment improves the visibility of your job advertisements. Use relevant keywords in your offers, optimize your career site for natural referencing, and create attractive landing pages for each offer.

For example, to recruit a web developer, integrate keywords like "web developer" or "web development" in your ads.

Improve the candidate experience

Personalize the candidate route with personas

The candidate personas help you to communicate better. They define the features of your ideal talents. You can adapt your messages according to their expectations. This allows you to personalize the candidate course for a better experience.

For example, for a junior marketing profile, highlight the training and development opportunities.

Use chatbots and interactive tools

Recruitment chatbots improve user experience by providing instant answers to frequent questions. They also guide candidates through the application process, and by collecting additional information.

For example, a chatbot can help a candidate quickly find the job offers that correspond to his skills.

Measure and analyze recruitment kpi

You have to measure the conversion rate of visitors to candidates. We must also assess the average recruitment time. It is important to know the cost per hiring. Finally, we must follow the retention rate of recruited employees.

For example, if the recruitment time is too long, you can identify the steps to improve to speed up the process.

Retain talents and strengthen commitment

Set up an employee advocacy program

Employee Advocacy transforms your employees into ambassadors by encouraging them to share content on social networks or by organizing recognition programs to enhance their commitment.

For example, an employee can share a photo of a corporate event, thus strengthening the employer brand.

Cultivate a strong and inclusive corporate culture

A positive corporate culture attracts and retains talents. To do this, promote diversity and inclusion. Encourage transparency and internal communication. Set up initiatives for well-being at work.

For example, offering flexible schedules or telework can increase employee satisfaction.

Value the employee experience

It is just as important as the candidate experience. Offer online training opportunities, develop skills development plans, and organize engagement surveys to collect feedback.

For example, mentoring sessions between junior and senior employees promote knowledge sharing.

Marvin recruiting: your partner for successful marketing recruitment

Presentation of Marvin Recruiter and his innovative tools

Marvin Recruituite is advanced recruitment software that combines an ATS and a CRM candidate. It is designed to centralize the data from your candidates and customers. It also automates repetitive tasks thanks to marketing automation. Finally, he prepares your business in the era of artificial intelligence by structuring your data.

How does Marvin help reduce costs and avoid failed recruitments?

Marvin recruiting helps you:

• Organize the candidate route with personalized tables.
• Analyze the KPI Recruitment for informed decision -making.
• Integrate marketing tools such as CRM Marketing.
• Improve work between HR and marketing teams.
• For example, you can segment your candidates for targeted campaigns, increasing the conversion rate.

Integrate Marvin Recruit in your HR process

The integration of Marvin recruiting is simple. The installation is fast and intuitive, and team training is provided for optimal use. The solution is customizable according to your specific needs, and a dedicated support is available to accompany you.

Marvin Recruite is your ideal partner to control your costs and avoid failed hires. It also improves the efficiency and profitability of your human resources.

Marketing recruitment is an essential approach to attract the best talents and strengthen your employer brand. By using innovative strategies and technological tools like Marvin Recruit, you optimize your recruitment process to stand out in a competitive market.

Do not hesitate to adopt these practices to improve your recruitment strategy and retain your talents.

FAQ on marketing recruitment

To go further, explore our guide on the best CRM tool and energize your customer relationships. Also find out how to map the collaborating experience with a Journey Mapping.

For more information, see our guide on how to recruit with AI thanks to Chatgpt .